Style Guide

Brand promise and pillars

Our goal is to be the lender of choice for consumers and the employer of choice by being a company that operates on sound principles of exceptional value, ethics, and transparency.

Our brand promise is to help our customers achieve their American dreams with our nancial products and services powered by technology.

Our promise is founded on these brand pillars

Ethics and Integrity: We employ uncompromised ethical standards demonstrating honesty and fairness in every action we take. We treat one another with respect and value their contributions.

Taking Care of Our People: Employees are our most important asset and biggest competitive advantage. We celebrate successes and recognize achievement. We encourage feedback, suggestions and ideas to surface from anywhere within the organization. We appreciate multiple perspectives and diverse expertise.

Excellence: We are committed to Best in Class with integrity; we take ownership, accountability and aspire to awless execution and quality. Embracing diverse backgrounds as we seek the best talent and promote its development.

Customer Care: We strive to exceed customer expectations through dynamic listening and timely responses. We consistently educate our customers and seek to continuously improve our service.

Entrepreneurial Spirit: Together we are passionate and determined to stimulate and embrace change and drive innovation. With a devoted sense of urgency, we always do more with less.

Brand Guidelines

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